

Attentive
We trust and respect one another. We are down-to-earth, attentive, and create the best conditions for collaboration by communicating openly and honestly.

Adaptable
We dare to challenge each other and push the status quo to achieve even better results in a world that is constantly changing. We proactively engage in projects where we can make a difference.

Responsible
We take social responsibility and act with due care toward one another, our customers, and suppliers. We take pride in running our business in a responsible manner, with respect for food, people, and the environment throughout our entire value chain.

Team-Oriented
We work towards the same goals and achieve results when we collaborate across the company. We are bakers - and much more. The sum of our differences is crucial when it comes to delivering baked goods of the highest quality.

Passionate
We work passionately to develop tasty Danish baked goods using high-quality ingredients. Across the entire company, we share a strong professional pride and a desire to do better today than we did yesterday.